The product idea came from a graduate degree thesis that identified a need to empower fitness professionals with dietician level nutrition guidance for their clients. With more than 90 MM people starting a diet at some point each year, and 250,000 personal trainers servicing those people, the market was huge, but unserved.
OUR ROLE
- We took the idea from “cocktail napkin,” to commercial software and were responsible for all aspects of business strategy and operations during our engagement.
SCOPE
- Competitive Analysis
- Qualitative/Quantitative
- Customer Research
- Positioning
- Product Development
- Project Management
- Customer Success
- Sales and Marketing Strategies
- Communications
- Media Planning/Buying
- Platform Architecture
- Data Management, Reporting
