It might seem off as a service provider to be writing an article on what makes a good customer, but strong relationships are a two-way street, and the role of the client is just as crucial in determining the success of a project or partnership. So, what makes a good client? 1. Clear Communication At […]
The art of surfboard shaping has long been a craft steeped in tradition, requiring years of experience, precision, and an intimate understanding of both the surf and the individual surfer riding those waves. Yet, about 20 years ago now, automation made its way into this artisanal world. And now as we watch artificial intelligence (AI) […]
Crafting a compelling story is crucial in building a strong brand and connection with your audience. A story brand goes beyond just selling a product or service; it’s about creating a powerful narrative that resonates with your customers on a deeper level. Here are some key steps to help you create a captivating story brand: […]
Change is an inevitable aspect of growth and evolution, especially within the realm of business. One significant change that often impacts an organization’s identity and culture is taking the company through a rebrand. Whether due to sales, mergers, or shifts in the market, a company’s brand change represents a transformative process that requires careful management […]
Design is a crucial element in the success of any brand. It serves as the visual representation of a company and communicates its values and personality to its customers. An established brand requires great design to ensure that its identity remains consistent and recognizable. So why is great design is so important in defining an […]
The customer experience was barely even considered only a couple decades ago. What drove the engine was sales, and sales alone. Once the product was gone, there was no real relationship to think about, let alone maintain. This was the result of customers simply being so far removed from the company selling the goods, both […]
We’ve all come to take digital advertising for granted. As consumers, not only do we expect it, but we also seek it out. As advertisers, we drive most (if not all…..) of our budgets to the various platforms available. We can have a big impact on the cost, efficiency, and effectiveness of our digital marketing […]
We are all firmly entrenched in the service economy at this point. It’s become such a common part of our everyday lives our monthly fees can simply drift into the background (a great article here, on what that might mean for us all). In the end, however, we shouldn’t forget we’re paying for that service […]
It’s an important question for every company, so I’ll skip to the answer….. it’s already in place. A definition of brand that I’ve always like is simply “the way a company, product (or even individual) is perceived by those who experience it.” If that’s the case (and I strongly agree that it is), then you […]