One of the most common challenges for entrepreneurs and business owners is getting caught up in the day-to-day operations of their businesses. From handling customer service issues to managing inventory, dealing with employee matters, and even troubleshooting technical problems, it’s easy to feel like you’re constantly putting out fires. While these tasks are necessary to […]
Running a lean business is a surefire way to get your startup off the ground and ensure growth through each phase. However, one of the main pitfalls we’ve seen over and over is overstaffing in the early stages of company development. Hiring people you don’t need, or are not ready for, does nothing but increase […]
Customer Relationship Management (CRM) software can provide a myriad of benefits for your business, from improved productivity to increased sales. How many customers did you have last quarter or last year? What did they do? How often did you sell to them? Remember, up-selling is a key part of business growth and properly utilizing your […]
Once you’ve identified the problem you solve and your target market, it’s time to let people know you exist and start marketing your product or service. This is done through your marketing messaging, which is any communication or media created to influence or persuade prospective customers. This consists of demand creation, building brand awareness and […]