For years, earned media has been treated like the holy grail of marketing. The ultimate validation. The PR win. The feature story. The glowing write-up you didn’t “pay for.” It sounds noble. Organic. Deserved. But here’s the uncomfortable truth: the idea of earned media as some pure, merit-based reward? It’s mostly a myth. Let’s start […]
It might seem off as a service provider to be writing an article on what makes a good customer, but strong relationships are a two-way street, and the role of the client is just as crucial in determining the success of a project or partnership. So, what makes a good client? 1. Clear Communication At […]
The art of surfboard shaping has long been a craft steeped in tradition, requiring years of experience, precision, and an intimate understanding of both the surf and the individual surfer riding those waves. Yet, about 20 years ago now, automation made its way into this artisanal world. And now as we watch artificial intelligence (AI) […]
One of the most common challenges for entrepreneurs and business owners is getting caught up in the day-to-day operations of their businesses. From handling customer service issues to managing inventory, dealing with employee matters, and even troubleshooting technical problems, it’s easy to feel like you’re constantly putting out fires. While these tasks are necessary to […]
Crafting a compelling story is crucial in building a strong brand and connection with your audience. A story brand goes beyond just selling a product or service; it’s about creating a powerful narrative that resonates with your customers on a deeper level. Here are some key steps to help you create a captivating story brand: […]
Change is an inevitable aspect of growth and evolution, especially within the realm of business. One significant change that often impacts an organization’s identity and culture is taking the company through a rebrand. Whether due to sales, mergers, or shifts in the market, a company’s brand change represents a transformative process that requires careful management […]
Performance From A Website Redesign Project So you’ve decided to redesign your eCommerce website experience, that’s fantastic! Now buckle up buttercup and realize the road ahead. What’s the end game? How will you get there? When will you sleep (just kidding, but really)? We’re assuming you’ll want to avoid a conversation with an executive expressing […]
Design is a crucial element in the success of any brand. It serves as the visual representation of a company and communicates its values and personality to its customers. An established brand requires great design to ensure that its identity remains consistent and recognizable. So why is great design is so important in defining an […]
Running a lean business is a surefire way to get your startup off the ground and ensure growth through each phase. However, one of the main pitfalls we’ve seen over and over is overstaffing in the early stages of company development. Hiring people you don’t need, or are not ready for, does nothing but increase […]
Customer Relationship Management (CRM) software can provide a myriad of benefits for your business, from improved productivity to increased sales. How many customers did you have last quarter or last year? What did they do? How often did you sell to them? Remember, up-selling is a key part of business growth and properly utilizing your […]