10 reasons you need a CRM

Customer Relationship Management (CRM) software can provide a myriad of benefits for your business, from improved productivity to increased sales.

How many customers did you have last quarter or last year? What did they do? How often did you sell to them? Remember, up-selling is a key part of business growth and properly utilizing your CRM can help make sure you’re reaching out to them regularly and at the right time for making purchase decisions. If you can’t easily answer these questions, you’re missing an opportunity for growth.

CRM software has become one of the most critical tools for all modern businesses. It helps organize and automate the communication, data, and behaviors of leads and customers, as well as inform and communicate with the internal team and so much more, so don’t skip this critical step in scaling your business.

A CRM can do a host of things…..below are 10 of the most common.

1.     Stay connected: CRMs enable you to send requested follow-up information, add notes about conversations, and tag or note prospects’ interest levels and timeline to purchase with date-specific tasks.  Think of it as automated lead nurturing.
2.     Improve productivity: The organization and accessibility that a CRM provides will contribute to employees being more organized and ultimately productive.
3.     Improve retention: CRMs help build relationships that lead to customer loyalty and improved retention, which leads to more revenue.
4.     Increase operational efficiency: CRMs help automate and streamline the communication process while staying organized so that no matter who’s using the CRM, they know exactly who to reach out to and when.
5.     Improve forecasting: By tracking and tagging prospects’ levels of interest, and up-selling current clients by providing the right collateral, you can forecast with precision.
6.     Improve analytics: Properly organized historical data allows you to strategically plan for the future and ensure you make informed decisions.
7.     Increase transparency among your team members: Accurately used CRMs allow any team member to jump in and know who needs attention, what they need, and how to best get it to them.
8.     Establish a clear and effective sales process: CRMs allow you to build a sales process that can be replicated and used by all team members ensuring new employee onboarding is simple for everyone.
9.     Streamlines your business: Systems and processes developed and implemented using a CRM improve operational efficiency at all levels both inside and outside the business.
10.  Improves sales and marketing efforts: A properly organized CRM allows you to segment, communicate and disqualify prospects and customers to market to those most likely to purchase and upgrade.

Remember, whether it’s developing a sales process and tracking sales to ensure growth, building email marketing campaigns to convert or win back business, or communicating among the team, CRMs provide a lot of value that all businesses can benefit from.

These are 10 common reasons for using a CRM, but not the only ones, they do a lot more and the needs of each business may vary, so make sure to research and chose the option that best meets your size and needs.

Root Strategy Group is happy to help assist in making the right decision for your business, so feel free to reach out with any questions.