We’ve all come to take digital advertising for granted. As consumers, not only do we expect it, but we also seek it out. As advertisers, we drive most (if not all…..) of our budgets to the various platforms available. We can have a big impact on the cost, efficiency, and effectiveness of our digital marketing […]
The terms Bookkeeping and Accounting are often used interchangeably. While both deal with the finances of small and mid-sized businesses, they both have very different meanings and provide contrasting financial information. We’re breaking down the key differences between the two, so you have a better understanding of what they mean and how they fit into […]
Once you’ve identified the problem you solve and your target market, it’s time to let people know you exist and start marketing your product or service. This is done through your marketing messaging, which is any communication or media created to influence or persuade prospective customers. This consists of demand creation, building brand awareness and […]
Over the past couple of weeks, I’ve seen lots of “Annual Digital Marketing Trends” lists and posts. Most of these mention technologies like machine learning & artificial intelligence, bots, augmented and virtual reality, and the rise of the Internet of Things (IoT). While all of those are clearly going to impact the way people interact […]
We are all firmly entrenched in the service economy at this point. It’s become such a common part of our everyday lives our monthly fees can simply drift into the background (a great article here, on what that might mean for us all). In the end, however, we shouldn’t forget we’re paying for that service […]
It’s an important question for every company, so I’ll skip to the answer….. it’s already in place. A definition of brand that I’ve always like is simply “the way a company, product (or even individual) is perceived by those who experience it.” If that’s the case (and I strongly agree that it is), then you […]