Change is an inevitable aspect of growth and evolution, especially within the realm of business. One significant change that often impacts an organization’s identity and culture is taking the company through a rebrand. Whether due to sales, mergers, or shifts in the market, a company’s brand change represents a transformative process that requires careful management […]
Running a lean business is a surefire way to get your startup off the ground and ensure growth through each phase. However, one of the main pitfalls we’ve seen over and over is overstaffing in the early stages of company development. Hiring people you don’t need, or are not ready for, does nothing but increase […]
Customer Relationship Management (CRM) software can provide a myriad of benefits for your business, from improved productivity to increased sales. How many customers did you have last quarter or last year? What did they do? How often did you sell to them? Remember, up-selling is a key part of business growth and properly utilizing your […]
Once you’ve identified the problem you solve and your target market, it’s time to let people know you exist and start marketing your product or service. This is done through your marketing messaging, which is any communication or media created to influence or persuade prospective customers. This consists of demand creation, building brand awareness and […]
Over the past couple of weeks, I’ve seen lots of “Annual Digital Marketing Trends” lists and posts. Most of these mention technologies like machine learning & artificial intelligence, bots, augmented and virtual reality, and the rise of the Internet of Things (IoT). While all of those are clearly going to impact the way people interact […]