When a historic country club in North San Diego was acquired by new ownership, they needed to establish a new brand that would reposition the club to attract and retain a vibrant new member base.
OUR ROLE
- We currently work across all departments to ensure the new entity establishes itself as the club of choice in the coastal community, positioned to thrive year in year out.
SCOPE
- Competitive Analysis
- Branding/Positioning
- Naming
- Product and Retail
- Member Journey
- Communications
- Platform Architecture
- Data Management, Reporting
