Our client had identified an unserved market in the individual meal-preparation space. That opportunity was significantly impacted by the COVID pandemic, where individual nutrition and fitness was moving home. That population, however, was in search of guidance and support for what to eat, and this nascent market was exploding.
OUR ROLE
- Our responsibility was to define that market, the financial opportunity available, and the product needed to address that market. We assisted in securing $3MM+ in financing in less than 24 months, and delivered a commercial software platform, go-to-market strategy, and media plan to achieve revenue targets.
SCOPE
- Competitive Analysis
- Qualitative/Quantitative
- Customer Research
- Positioning
- Product Development
- Project Management
- Customer Success
- Sales and Marketing Strategies
- Communications
- Media Planning/Buying
- Platform Architecture
- Organizational Development
- Data Management, Reporting
