A highly sought after partner in a national law firm, Peter realized his clients were hindered by an exorbitant fee structure that meant he was only used in crisis. His concept was to create an organization where his participation was tied to the value and success of the companies he partnered with.
OUR ROLE
- With any new concept, regardless of value, the challenge becomes educating customers to the benefit, and negotiating the inherent resistance to change. We assisted in codifying that message and communicating it to current and future partners.
SCOPE
- Branding/Positioning
- Naming
- Communication
