Their founder had a suffered through the endless drop off and pick up involved in juggling the modern family long enough to think “there has to be a better way.” Her concept was simple; leverage today’s technology to optimize a decades old issue. What she was lacking was the knowledge of how many others suffered the same problem, and if her cocktail napkin could find a market.
OUR ROLE
- We started with defining the “why,” behind the product, the position the brand wanted to occupy, and if there was a business proposition to be defined. As we qualified the “why,” we established the who, how, where’s etc… all needed to bring a product to market.
SCOPE
- Competitive Analysis
- Qualitative/Quantitative
- Customer Research
- Branding/Positioning/Naming
- Product Design
- Customer Journey
- Go To Market Strategy
- Financial Modeling
