Suggestic was a highly-engineered tool focused on the nutrition management market. That space, however, is littered with different disciplines with wildly different clientele and business process needs.
OUR ROLE
- We were asked to define the best opportunities to leverage this tool in a commercial market. We focused the product strategy on 2 key market segments, defining the feature and function sets required by those segments.
SCOPE
- Competitive Analysis
- Branding, Positioning
- Product Programming
- Pricing Strategy
- Sales & Marketing Strategies
