When the new ownership group of a legacy water-park asked us to communicate that the experience, amenities and culture were all changing under their direction, we jumped at the chance. Taking something that was fun, but maybe a bit rough around the edges, and turning it into the “must go” destination for surfers and families alike, has been a blast.
OUR ROLE
- Our client had just purchased an existing water park which included the only publicly available wave pool in the nation. The goal was to take the opportunity afforded by the change in ownership to reposition the park as a family friendly destination featuring the premier performance man made wave in the country.
SCOPE
- Competitive Analysis
- Qualitative/Quantitative
- Customer Research
- Rebrand
- Naming
- Positioning
- Product Programming
- Customer Journey
- Communications
- Media Planning/Buying
- Platform Architecture
- Data Management
- Reporting
